Sponsorship Details

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as sponsor.

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property.

While the sponsored (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.

While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship cannot communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements.


Title sponsor:-

Title sponsor characterizes the most significant contribution to a company in organizing and hosting an event. Often the name of such sponsor is placed next to the name of competition, teams, individual athletes and is associated with it (for example, the logo of a title sponsor is placed in various places around the stadium or track (such as painted in the infield grass / pavement or walls, various places on the field, signboards on the sides of the field, etc), the name in the title of an auto racing event’s official name, or the name of an American football college bowl game). In case of title sponsor’s presence, the general sponsor position may remain free.


General sponsor: –

General sponsor is a sponsor that makes one of the largest contributions (in absence of a title sponsor – usually more than 50% of all sponsorship funds raised) and that receives for it the right to use the image of competition as well as extensive media coverage. If necessary, the status of the general sponsor may be supplemented by the general sponsors for certain categories, as well as the main sponsor.


Team sponsor:-

Team sponsor provides funds for individual teams. The more money provided (primary sponsor vs. secondary sponsor), the larger area and more visible location are allocated. In some instances, the team sponsor may be rotated between the primary and secondary sponsor roles. This usually occurs with auto racing teams that travel over a vast area. A team sponsor may take the primary sponsorship role at a race in an area where they are present, such as a store chain. That sponsor may take a secondary sponsorship role, or not even be on the car, in an area they have little or no presence, or are prohibited by law to sell, such as alcohol or tobacco products.


Official sponsor:-

Official sponsor is a sponsor that makes a certain part of raised funds (within 20–25%). Typically, the given status may be granted by category (“official insurance partner”, “official automotive partner”, etc.).


Technical sponsor:-

Technical sponsor is a sponsor who promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging).


Participating sponsor:-

Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds.

Our Sponsors & Associates Mileage to be given to Sponsors

Title Sponsorship 5 Lakh
Co Sponsorship 3 Lakh
Affiliate Sponsorship 1 Lakh

Sponsorship Levels

Title Sponsor

Pre – Event

Acknowledgement  of sponsorship in press releases and other media.

Logo on the tournament website. 

Brand exposure during press conferences. 

Logo on all tournament related material.

Logo on all the tournament prizes and Invites to all pre- event  social DO’S.

Event Day

Logo on the tournament winners trophy.

Logo on all the tournament winners trophies.

Sponsor CEO to be a VVIP Guest & Award Presenter.

Prominent placement of banners and collaterals on final fixture and Award Venue.

Post Event

DVDs/VCDs/ Photographs of  the tournament  Event.

Mileage to be given to title Sponsor

  1. 1/3 rd panels in and around the stadium.
  2. Logo to be printed on promotional material, VIP Passes and Invitation Cards.
  3. Logo will be printed on the t-shirts of umpire, technical official, ball pickers etc.
  4. Main Entrance will be printed with Title Sponsor’s name.
  5. Backstage of all Press Conferences will carry Sponsor’s name & logo. Partner Logo will appear in rotation reflecting in sponsor hierarchy on all press conference and interview backdrops.
  6. Print Media Coverage: All major National & Regional mainline Dailies as Times of India, Hindustan Times, Pioneer, Statesman, Asian Age, Hindu, Indian Express, Nav Bharat Times, Hindustan (Hindi), Dainik Bhaskar, Amar Ujala, Dainik Jagran, IANS and amongst Others.
  7. Apart from the above, title sponsor will be afforded opportunity for presentation of trophies at the Closing Ceremony. They will have reserved seats in the VIP enclosure  in the Stadium during the tournament. Special arrangements for refreshment will be made during the matches.
  8.  Teams will be presented to the high dignitaries of the Title Sponsor before start of Match.

Co-Sponsorship:-

Mileage to be given to title Co-Sponsor

  1. Trophy will be awarded on Co-Sponsor’s Name.
  2. Main Entrance will be printed with Co-Sponsor’s name.
  3. Press Conference: Partner logo will appear in rotation reflecting in sponsor hierarchy on all press conference and interview backdrops.
  4. Print Materials: Official stationery, Official Press releases, Press accreditations and Match Passes. 
  5. Print Media Coverage: All major National & Regional mainline Dailies as Times of India, Hindustan Times, Pioneer, Statesman, Asian Age, Hindu, Indian Express, Nav Bharat Times, Hindustan (Hindi), Dainik Bhaskar, Amar Ujala, Dainik Jagran, IANS and amongst Others.

Affiliate Sponsorship:-

Mileage to be given to title Affiliate Sponsor

  1. Main Entrance will be fixed with Affiliate Sponsor’s name.
  2. Backdrops of Affiliate Sponsor’s name will be placed at all the Press Conferences.
  3. Print Media Coverage: All major National & Regional mainline Dailies as Times of India, Hindustan Times, Pioneer, Statesman, Asian Age, Hindu, Indian Express, Nav Bharat Times, Hindustan (Hindi), Dainik Bhaskar, Amar Ujala, Dainik Jagran, IANS and amongst Others.